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How to Create Eye-Catching Value Packs and Multipacks for Retail Stores

If you walk down the club store aisle at Costco, Sam’s Club, or BJ’s, you’ll see a common theme: value packs and multipacks wrapped in sleek, tight shrink film. Whether it’s cleaning supplies, dish soap, bug spray, or cat litter, bundling products into a retail-ready pack is a proven strategy to drive volume and customer loyalty.


But how do you get started? And what kind of shrink wrap machine do you need to ensure efficiency, safety, and minimal labor?



Why Value Packs Work in Retail

Value packs and multi-unit club packs offer numerous advantages:

  • Increased perceived value for consumers

  • Convenient multi-use formats (e.g., disinfectants, air fresheners)

  • Cost-efficient packaging for brands and private labels

  • Simplified handling and stocking for retailers

They're ideal for promotions, new product launches, and seasonal inventory pushes.


What to Look For in a Value Pack Shrink Wrap Machine

High-quality value packs require more than shrink film and heat. Look for machinery that can:

  • Handle diverse products—bottles, cartons, spray cans, heavy bags

  • Stack, stage, and wrap multiple units without damaging packaging

  • Run clear or printed film for branding and regulatory needs

  • Provide tight, uniform seals for aesthetic appeal

For high-volume environments, prioritize:

  • Fast SKU and pack-size changeovers

  • Durable machinery suited for continuous production


Popular Retail Multipack Formats

  • 2-packs and 3-packs of bottles (e.g., detergents, cleaners)

  • 1x2 or 1x3 carton bundles with printed branding

  • Heavy-bag formats (e.g., pet food, charcoal, soil)

  • Mix-and-match flavor or scent packs (e.g., air freshener blends)

Shrink bundling offers shelf-ready results and optimized warehouse stacking—essential for both marketing and logistics.


Sourcing Solutions: Film & Equipment


Need high-quality shrink or printed film? Check out Film Source Packaging for stretch film, shrink film, and custom printed options.


Looking for machinery built for value packs? Polypack offers a complete line of shrink wrapping systems designed for:

  • Lightweight bottles

  • Heavy unsacked goods

  • Printed film packaging

  • Supported or unsupported multipacks


Ready to elevate your multipack packaging game?

Build a custom packaging solution for your products, films, and production goals—reach out today to start optimizing your line.




 
 
 

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