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Product Label Orientation System for Maximum Shelf Appeal 

The Polypack Label Orienter machine is a label orientation system that uses an electronic eye and a motorized wheel to uniformly rotate products to a specific point. Illustrating the effectiveness of our modular machine design, the Polypack Label Orienter machines are available as stand-alone units, or they can be installed on the infeed of a shrink wrapper.

Versatile Label Orientation Packaging Solutions

The Polypack Label Orienter machine uniformly orients products to face the same direction in a bundle. The primary application is retail ready packaging where products uniformly oriented with their label facing consumers can better stand out on crowded shelves.




Packs / Minute

Keep Your Line Moving Fast & Faster

The Polypack Label Orienter machine quickly and efficiently rotates products to face the same direction. Offered in intermittent or continuous motion, these shrink wrappers can be highly customized to meet the specifications of your unique secondary packaging application.


Custom Collation Configurations
Pairs With Vertical Sleeve Machines
Pairs with Shrink Wrappers
Retail Ready Packaging

The orientation system rotates the product according to their label so that they are all facing in the same direction in the multipack, giving products their maximum shelf appeal.

To facilitate more efficient product scanning, this system can rotate products to position their UPC codes in a more accessible orientation. In addition, the product orientation system can be used to rotate cans with handles, such as those found on paint cans.

The Polypack LO Label Orientation Machine

  • Ideal for club store retail ready packaging

  • Can be implemented on all Polypack equipment

  • Helps products stand out more with label orientation

  • Produces uniform retail ready bundles and multipacks that look clean and show off product

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