top of page

Use Printed Shrink Film for Club Packs to Increase Your Sales by 20%

In club stores like Costco and Sam’s Club, packaging can make or break a sale. Brands are discovering that printed shrink film, the colorful plastic wrapping around clubpacks – can turn a plain bundle of bottles into a vibrant billboard. The result? Higher shopper attention and even higher sales. In fact, studies show that enhancing a product’s visual appeal can lift sales by up to 30%, and real-world case studies back this up (one juice brand saw a double-digit spike after switching its club pack to printed film!).



📈 Real Data: How Printed Shrink Film Drives Sales

When a well-known juice brand revamped their club pack using printed shrink film, they saw a 15% increase in unit sales. Their new design eliminated a printed tray and placard, replacing it with vibrant film that wrapped around the entire 24-pack. This gave customers instant visibility into what they were buying—and made the product pop on the pallet. (Source: Packaging Digest)

Another example from the sports drink sector involved launching a club store-exclusive multi-flavor pack using six-color printed shrink film. The printed film allowed for bold branding and fast rollout without the lead time and cost of custom corrugate. The response was strong enough that the product line expanded into additional club formats.

These examples show how printed shrink film helps you:


  • Increase shelf impact with vibrant, full-color graphics

  • Drive faster decisions with clear product visibility

  • Create exclusive club-store SKUs that stand out from retail offerings


📦 Operational Benefits Beyond Sales

Printed shrink film doesn’t just look better—it also streamlines your packaging process and can save money long-term. Key advantages include:

  • Material reduction: Removing trays and inserts can cut packaging weight by up to 60%

  • Fewer steps: Eliminates the need for printed placards or additional labels

  • Shipping efficiency: Tighter bundles reduce wasted space and can improve pallet stability

  • Lower labor costs: Automation-friendly designs require less manual handling

In one case, a brand reduced total packaging costs by 20% while improving sustainability and reducing waste, thanks to a simplified shrink film approach (Source: IPG Case Study).


Polypack Shrink Wrap Machine for Printed Film
Polypack Shrink Wrap Machine for Printed Film

🏭 What Kind of Machine Do You Need?

To run printed shrink film successfully, especially for club packs, you’ll need machinery that supports print registration, meaning it can detect and align the graphics precisely.

We recommend exploring the Polypack Clearprint and Tango series, which are designed specifically for:


  • Print-registered film with eye mark sensors

  • Clear or printed film on the same machine

  • Trayless or tray-supported bundling

  • High-speed collation for multi-bottle or carton packs


These systems offer precise shrink wrapping with consistent branding placement, tight seals, and reliable performance for club store demands.


where to order printed film

🛒 Where to Order Printed Shrink Film

Looking for a film supplier? Film Source Packaging provides custom printed shrink films designed to run smoothly on high-speed lines like Polypack’s. Their team can help match the right film gauge, clarity, and shrink properties to your application, whether you're bundling bottles, cartons, or cans.


Get Started

If you're not using printed shrink film for your club packs, you could be missing out on a major opportunity to increase visibility—and sales. With the right design and equipment, this packaging format has been proven to:


  • Increase unit sales by double digits

  • Cut packaging material and cost

  • Speed up production and shipping

  • Build stronger branding at the club store level


Ready to upgrade your club pack packaging?Explore film-compatible machinery here and source high-quality printed shrink film here.


Take the next step toward better shelf impact and stronger sales—let's build your next multipack.





Sources:

 
 
 

Comments

bottom of page