Reinforced bullseyes provide increased tensile strength for carrying heavy loads. Some companies have attempted to reinforce bullseyes by using several layers of ink in the area of the bullseye, which adds significantly to the materials cost of the pack. Polypack's patent-pending Stronghold packs consist of shrink film that is folded over on the outside ends and wrapped around the products in an overwrap style machine. The end result is a double thickness of shrink film on the bullseyes, which strengthens the bullseyes for carrying the weight of the pack.
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